• A&E Rebrand

  • From the Album Motion

  • With hit shows like Bates Motel, Duck Dynasty, and Longmire, A&E is no longer the dark, serious, “Real Life. Drama.” network it used to be.

    A&E tapped Troika to celebrate their 100% original programming lineup, provocative characters, and unexpected storytelling by developing an internal brand platform and external brand identity that embraces this evolution by bringing the unique worlds of their shows to the forefront.

    Check out the in-depth case study of the rebrand here: